At the new Shanghai headquarters of a global sports brand, we translated its iconic identity into space—through scale, typography, and materiality. As design lead, I guided the concept and execution across a large architectural footprint, while also managing the project timeline and team. The result balanced clarity with boldness, and functionality with a strong, expressive brand voice.

Interior Design: SPARK

Environmental Design & Creative Direction: Alpha Labs Agency

Design Lead: Mio Yoshigiwa

Designers: Laura Heidotten, David Rygiol, Matt Meiners, Mariko Oka, KJ Chang