Netflix Goldenweek Campaign
*Only a portion of this work came to fruition due to the spread of Covid-19.
For Netflix Japan’s Spring Holiday campaign, I led the art direction across OOH, social, and motion graphics that took over train cars and station displays. Using the iconic red “N” as a framing device, we created space for bold content and expressive type to shine. Each format—from transit signage to social—was designed to carry energy and movement, while keeping the overall system elegant and clear.
*Only a portion of this work came to fruition due to the spread of Covid-19.
For Netflix Japan’s Spring Holiday campaign, I led the art direction across OOH, social, and motion graphics that took over train cars and station displays. Using the iconic red “N” as a framing device, we created space for bold content and expressive type to shine. Each format—from transit signage to social—was designed to carry energy and movement, while keeping the overall system elegant and clear.
*Only a portion of this work came to fruition due to the spread of Covid-19.
For Netflix Japan’s Spring Holiday campaign, I led the art direction across OOH, social, and motion graphics that took over train cars and station displays. Using the iconic red “N” as a framing device, we created space for bold content and expressive type to shine. Each format—from transit signage to social—was designed to carry energy and movement, while keeping the overall system elegant and clear.
DELIVERABLES
Motion
Out of Home
Digital Signage
Social Activation
Role
Art Direction
Graphic Design
