We designed a sensory world around fragrance—turning scent into visual language for a campaign promoting Lion’s Aroma Rich fabric softener. From ephemeral illustrations to an interactive photo booth that translated guests’ outfits into personalized fan colors, each touchpoint invited people to experience aroma as something personal, playful, and poetic. The event also featured scent-dispersing installations and a shareable floral selfie wall, creating an immersive, multi-sensory brand moment.

Illustrator: Niky Roehreke