For Square’s new portable POS system, our team shaped the creative strategy and visual direction across touchpoints—from 3D renderings and live-action film to photography and the product landing page—creating a cohesive story that highlighted the product’s durability, flexibility, and beautiful industrial design.

Creative Director: Adrienne Heller


3D & Live-Action Art Direction: Mio Yoshigiwa


Photography Art Direction and web design: Cristina Keane


Copywriting: Nicole MacGovern
Production Partners: Buck, George Chevalier Lewis, Charlie Schuck