Localizing the NIKE React Shoe campaign design for the Japanese Market including OOH, local video-shoots and event design.
OOH ALL OVER TOKYO
NIKE Epic React took over the city and the metro system of Tokyo.
Video Director: Hiroshi Kondo
Assisted with the art direction for the video shoot to promote Tokyo Go Fes Event.
TOKYO GO FES
An event where music and running meet.
Designed the event space throughout the venue. The track ran down the entrance and into the React shoe trial space.